Articles

10 Steps to an Attorney Marketing Plan

November 10, 2018

Here are ten easy tips to build an active and effective attorney marketing plan. Tip #1. Invest in creating and maintaining your client contact database. Time is the major investment in building your client and prospect file; you don’t have to buy any fancy software. A clean, accurate database easily translates into future billable hours. An […]

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HTTPS Security Recommended for Law Firm Websites

September 19, 2018

A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney bio pages and practice area pages to learn more about your services. Recent Internet industry […]

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Attorney Advertising Model Rule 7 Updated by ABA

September 18, 2018

The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated attorney advertising in a large variety of ways for four decades. The newly amended Model […]

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Courting Your Clients on a Schedule

June 12, 2016

What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates an ad hoc approach to marketing, which can be expensive and difficult to manage. This […]

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Attorney Bio Pages: License and Admission Fact Checks

April 2, 2015

Kimberly Kitchen faces charges of forgery, unauthorized practice of law and felony records tampering recently after claiming to be a Pennsylvania attorney at BMZ Law for 10 years, even though she was not licensed. While this is an extreme case, and most attorneys are very truthful in presenting their credentials, it is not unusual for […]

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Informed Consent and Client Lists in Legal Marketing

July 16, 2014

Can a law firm list the names of its clients on a website, directory, or marketing brochure? This is a question that comes up often in law firm marketing campaigns. The answer is a qualified yes, a law firm can publish a client list, but ONLY if the law firm receives “informed consent” from each […]

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How to Restart a Legal Marketing Campaign

April 7, 2014

Guilty is not only a jury verdict. It is how I feel, as a legal marketing consultant who has let blog posts and other marketing initiatives slide in a recent rush of client work. Of course, it is good to be busy. But a marketer with no marketing does not set a good example. Mea […]

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Contact Us to Outsource your Law Firm Marketing

Contact Margaret Grisdela by email or phone toll-free at 866-417-7025 to discuss your law firm marketing needs. We will discuss your business development goals, review your current marketing activities, and talk about how Legal Expert Connections, Inc. might be of service to you.

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