Defense law firms that represent management in labor and employment issues, as well as plaintiff attorneys who represent employees in employment disputes, can all benefit from a professional employment law firm marketing plan.
We can help you generate both more referrals and solid leads by improving your legal marketing plan online which altogether helps you allocate your form’s legal marketing budget more efficiently.
Listed below are just a few of the various ways we can help your firm develop a productive marketing plan that attracts new clients and increases revenue for your firm.
Targeting the Audience for Your Employment Law Firm Marketing Plan
Depending on whether your law firm represents management or consumers (or sometimes both for small law firms), we create a plan that targets the market sectors listed below.
- Employers. Your marketing plan can target employers that desire representation in employment litigation and unfair labor practice investigations or seek advice in responding to work stoppages, picketing, strikes, and lockouts.
- C-Suite level executives. Your marketing plan can target C-Suite level executive who are renegotiating their compensation agreements or that have been charged with harassment, discrimination, or retaliation claims.
- Management level employees. If your law firm works with management, your marketing plan can identify ways to target employers that are negotiating collective bargaining agreements to ensure that management is properly represented in union elections.
- Employees. Your marketing plan can target employees who have claims against their employer for harassment, discrimination, retaliation, wage and hour law violations, and more.
Content Marketing as Part of Your Employment Law Firm Marketing Plan
Writing and publishing articles about employment law can be a very effective way to draw qualified prospects to your website to learn more about your law firm. Some of the employment law topics you might address include:
- Employment policies
- Harassment, bullying, and retaliation
- Hiring, compensation agreements, and employment contracts
- Leave of absence
- Reductions in force
- Wage and hour disputes
- Whistleblower claims
- Workplace investigations
By offering your website visitors important information about employment issues, you can encourage potential clients to contact your law firm via phone or email for a free consultation.
Top Industry Associations and Conferences for Your Employment Law Firm Marketing Plan
Attending the right industry conferences can be a very productive way to meet potential new clients, but it can also be very expensive. We help you select the right conference participation levels for your law firm, and help you maximize your returns. Leading nationals conferences are listed below.
- American Bar Association, Section of Labor and Employment Law. Inclusive of lawyers representing all sides of the employment relationship, the ABA’s Section of Labor and Employment Law hosts an annual Labor and Employment Law Conference in addition to numerous CLE programs and other events. Members have access to the quarterly Labor and Employment Law newsletter, the ABA Journal of Labor and Employment Law, and other publications.
- National Employment Lawyers Association. Members of the NELA are advocates for employee rights. The organization offers seminars in topics like harassment and wage and hour violations and hosts an annual convention.
- National Employment Law Institute. Employment and labor law attorneys can gain access to CLE programs and employment law publications online or in print with membership to this organization. The NELI hosts a comprehensive two day advanced-level employment law conference that travels to five different locations throughout the country each year, so members can more easily attend no matter where they are located.
- American Society of Employers. The ASE hosts a full-day workshop that provides attorneys with an opportunity to lead panels on legal issues that arise in the employer-employee relationship.
- Employment Law & Legislative Conference. The Society for Human Resource Management hosts an annual conference on the legal, legislative, and judicial landscape that affects the management of the employer-employee relationship.
- State and Local Bar Associations. For practices that represent clients within a smaller geographic area, the Employment Law Section of your State or Local Bar Association may be the best fit. Because these associations are smaller, members have more opportunities to network within their community and to hold leadership positions within the organization.
We will help you determine which trade associations and conferences might play an important role in your attorney marketing plan, based on your geographic location and target audience.
Never Stop Marketing!
We will create an employment law firm marketing plan for your employment law practice that can also include but is not limited to:
- Newsletters and client alerts
- Social media marketing
- Advertising campaigns
- Search engine optimization for employment law terms
- Legal directories
Legal Marketing Agency for Law Firms
If your law firm is asking how you can get more business, give us a call. We have helped more than 150 law firms in 36 states pursue new business opportunities. We make it our business to identify who you need to contact at corporations, insurance companies, and municipalities to be considered as outside counsel.
Legal Expert Connections, Inc. offers three key benefits to law firms nationwide:
- We are a leading U.S. legal marketing agency specializing in new business development. We know the outside counsel process and can accelerate your business development efforts by identifying who you need to contact.
- You get a structured business development process. We guide your law firm through a proven three-step campaign that brings discipline, focus, and productivity to your marketing efforts.
- Increase revenue with professional, Bar-compliant legal marketing campaigns. We do the research to identify prospects, so you can focus your time on the business development process. We have in-depth knowledge of attorney advertising guidelines, and strive to prepare bar-compliant marketing materials.